We’re thrilled to present this unique composition created with Izrom for the majestic French luxury house Daum.
From an initial music supervision work, we created a original soundtrack to allow viewers to get properly immersed within their vision of True Love with an Izrom touch.
the challenge
Our key challenge was to balance the dominant feeling of the video (i.e. love) whilst maintaining the branding that a luxury brand should have. In that sense, the aspiration for love had to be subtle, not cheesy at all yet allowing viewers to identify themselves with this theme that was created.
the approach
We initially conducted through research on Daum’s audience: from the type of products that they sell to the engagement they have on their social media platforms to identify in trend in consumer preferences. From then, we agreed on a set on instruments and an overall tempo for the track.
the solution
The result is a beautiful original soundtrack composed by the great Thibault Chavanis. This video was part of a larger online advertisement strategy that yielded beautiful results with great engagement and ultimately, boosted online sales significantly in the weeks following up on the campaign.
Music should enhance your creation to its fullest.
Let’s work together on your next memorable picture.
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